We take a holistic approach to each and every SEO, Web Design and Digital Marketing project, pulling out all the stops to ensure that your project runs smooth and achieves the best results.
Search Engine Optimization (SEO)
​Search engine optimization is a process that requires a holistic approach to online tools like Google, Facebook, and your own web design. When we talk about optimizing for search engines, we are focusing on what it will take to make every piece of online real estate most impactful.
There are definitely people in your area right now that would use your business as their go to for all the services that you provide if they knew you were there. You need to have a website that shows up well in search engine rankings to get more business.
People are using their smartphones and Google to search for goods and services more than ever before, and that is not a trend that is moving anywhere but forward. If you can get your page on the first page of results for relevant search terms, the clicks on to your website are going to start booming.
Web Design
Smart Web Development Focused on Generating Sales
One of the most useful tools in business these days is the internet. However, many businesses don’t know exactly how to approach their online presence in a way that creates sales leads that convert into dollars.
That’s where Greater Boston SEO comes in. Our strategy for web design is not to convince you that a flashy website will fix all your problems, but rather show you how an intentional web development plan creates revenue.
Putting together a specific web design plan that utilizes data and an in depth understanding of the search engine algorithms allows us to bring your business to the audience that is looking for it.
Local Map Listing
Google Maps is one of the most convenient features on any smart phone
Google Maps provides the user with the ability to search for types of businesses and see the top results that are close to them. What that means is many people are making their choice on where to go based on the results that pop up in their google map search. The opportunity to connect with customers through
Google Maps is practical and cutting edge.
Imagine that you had never been to Boston, MA before and you were looking for a coffee shop that was in the area close to where you were staying. An easy way that you could find one would be by putting a search for “coffee shop near me” into google maps.
What you may not realize is that there are specific algorithms that determine what Google Maps shows at the top of the results for you. That is where our team of talented online marketing whizzes comes in to make sure that when people are searching for businesses like yours, they find it right near the top
Social Media Ads
Everyone Uses Facebook, Your Business Should Too
​Everyone, seriously everyone, is using Facebook these days. Great grandmothers and teens alike use the platform for a variety of purposes, but regardless of what got them there, they could be the key to boosting your sales.
Facebook ads are important because they utilize the tools of the social media powerhouse to get the right people seeing your posts and will boost promotions that drive sales. While it starts with some educated guesses about demographics and targeting in your area, our complete plan for Facebook advertising will get more precise the longer that we are able to work on your campaign.
If you have ever felt that your advertising dollars are not going to the best place, then it might be because it is not reaching the right demographics. Through analyzing data and specifically targeting Facebook ads in the right place, we are able to make sure that your money does not get wasted.
Utilizing temporary promotional ads, and campaigns that drive potential customers back to your site will not only create more immediate sales, but will also build your brand for the long haul. Each and every campaign is a building block for your brand and our Facebook Advertising in Boston, MA and regions is precisely how you can use the social media giant for sales lead generation.
Google Ads (PPC)
Using Google Ads to Boost Online Presence
Google is so powerful that it has become a verb in our everyday vernacular. "Don’t know something? Google it."
That is why using Google Ads is a crucial part of the online marketing success that we have had with our clients. We utilize Google Ads in a way to immediately get eyes on your business which is the most secure method for generating sales leads online.
The key to properly using is to understand all of the possible benefits to be gained and making sure to take advantage of all of them. These ads have the ability to drive people to your website, but our goal is to make sure that you are ready for the traffic it creates as well.
Google Ads also allow us to take a targeted approach to marketing by combining the efforts of SEO and the ad itself. One of the reasons that Google ads are not only effective but cost efficient is because they have to actually work at getting you clicks in order to make money.
Ultimately, our goal is not have you pour out funds for Google Ads all the time for the duration of your business. We use these paid ads not just to benefit from their temporary boost to your online presence but to be a building block for your business to become the king of the market.
The main thing that we want you to know about working with
Greater Boston SEO is that we are going to build your business’s
online marketing in such a way that you see long term benefits. Each and every time you invest in a
marketing campaign through us, we want you to see the big picture and how this is going to affect your overall performance online.
LET'S WORK
#TOGETHER
You want to grow your business. Let us help!